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Logo design & Brand Identity Why is a logo design so important? Your logo is not just a fancy graphic adorning your website or stationery - it's a representation of your business philosophy, your overall direction, and your attitude towards your clients and your business. Your logo design is the sum total of your corporate existence. It basically tells who you are. That is why logo design is such an integral part of the overall brand building; there comes a time when people recognise you by your logo design. Your business logo design, you can easily say, is your "best foot forward" in terms of image building and creating a corporate identity. A logo done badly with too many cooks and you may come in for some scathing criticism - think 2012 Olympics Logo.
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